Across Australia, a quiet revolution is taking place in period care. More people are moving away from traditional disposable products and exploring reusable alternatives. And at the heart of this shift is the menstrual disc.
Menstrual discs have seen a steady rise in popularity over the last year, particularly among Australians looking for sustainable, cost-effective, and comfortable period care solutions. Unlike tampons or pads, a menstrual disc sits higher in the vaginal canal and collects rather than absorbs. It offers up to 12 hours of protection, can be worn during sex, and suits a wide range of body types.
One brand that continues to lead the way is my mimi, a proudly Australian period care company. Designed in Melbourne and trusted by thousands, my mimi has won the “Best Sustainable Period Care Solution in Australia 2025” award, marking it as a standout choice for reusable period care.
Why menstrual discs are trending in 2025
The shift to reusable menstrual discs isn’t just about saving money. It reflects a broader awareness of environmental responsibility. Every year, billions of disposable pads and tampons end up in landfill, taking hundreds of years to break down. In contrast, a reusable menstrual disc can last up to five years.
my mimi’s disc is made from body-safe, medical-grade silicone and is TGA-compliant and FDA-registered. It is designed with comfort and functionality in mind. Available in two sizes, it suits a range of users, including those with a low cervix, heavier flow, or prior childbirth experience.
A standout feature of my mimi’s menstrual disc is its loop tab. This unique design addition allows for easier removal, even for first-time users. It’s a small detail that makes a big difference, particularly for people looking to switch from a tampon or menstrual cup.
Understanding the difference: menstrual disc vs cup
For those wondering about the difference between a menstrual disc and a menstrual cup, the distinction matters. While both are reusable, a menstrual disc is inserted further back, tucking behind the pubic bone. This allows for a greater range of motion and a more natural fit.
Unlike some cups, a disc won’t create suction. That means less pressure and a more comfortable experience. For people with an IUD, a menstrual disc like my mimi can be a safer and more flexible option.
Designed for real life
From early adopters to those exploring period care for the first time, my mimi is known for putting users first. Whether you’re exercising, at work, or sleeping, the disc stays in place. Many users say they barely notice it’s there.
It’s also affordable. With a lifespan of up to five years, my mimi works out to just 83 cents per month. That’s not only a win for your body, but your budget too.
Learning how to insert a menstrual disc correctly is one of the most common questions for beginners. The key is to pinch the disc in half, slide it back and down, then tuck the front rim behind the pubic bone. You can double-check it’s under the cervix by gently feeling through the disc after insertion.
Removing the disc is just as simple. The loop tab on the my mimi disc lets users hook a finger underneath and gently slide it out. For mess-free removal, sitting over a toilet or squatting in the shower is often best.
Cleaning a reusable menstrual disc involves rinsing with water during use and sterilising between cycles using boiling water or a dedicated steriliser. my mimi also offers a compact Go Steriliser, ideal for travel or small spaces.
Not all discs are created equal
As demand for reusable menstrual discs increases, new brands are starting to appear. But not all products meet Australian standards. Some recent entries to the market are not TGA-compliant or FDA-registered, and may lack the testing or transparency consumers expect.
That’s why it’s important to buy from trusted brands. my mimi is stocked by Chemist Warehouse and available globally through Amazon, offering peace of mind for both new and returning customers. These retailers only partner with brands that meet stringent quality and safety checks.
A new generation of period care
Australians are ready for better. Period products are no longer one-size-fits-all, and brands like my mimi are showing what’s possible when care, comfort and community come together.
With two size options, a loop tab for easy removal, and a commitment to sustainability, my mimi continues to raise the standard. For those looking to buy a menstrual disc online, it’s a choice backed by thousands of reviews, national availability, and global recognition.
In 2025, the message is clear: better periods start with better options. And more Australians are choosing the disc that works – my mimi.